Tonalli
(from Náhuatl): vital energy, the driving force behind life and growth.
The name of the Tonalli Award National Agri-food Award , it represents the driving force of the industry: turning the land and human talent into quality, innovation, and value..
Its meaning is linked to productive cycles and to organizations that raise the standards of the Mexican agricultural sector. Tonalli it symbolizes the evolution of the industry’s most prestigious award, recognizing those who lead with excellence and a forward‑looking vision.
Tonalli It is a piece that tells the story of life in the Mexican countryside; a tribute to those who make it possible for the fields to grow, transform, and feed the future. It is the celebration of a country that honors its roots while building tomorrow.
Taken together, the award embodies the evolution of the agrifood sector: firm roots, an innovative vision and excellence that drives the country’s development.
Pre-Hispanic glyphs
Representative symbols of each subsector.
Inspired by the aesthetic of pre‑Hispanic glyphs, present in many of the Indigenous communities of our country.
Aquaculture
Covers the controlled farming and production of aquatic organisms such as fish, mollusks, and crustaceans in fresh or salt water, mainly for food and commercial purposes.
Forestry
Encompasses the management, conservation, and sustainable use of forests and jungles to obtain timber, resins, fibers, and other products, while protecting the ecosystems.
Agro-industrial
Integrates agricultural and livestock production with industrial processes to transform raw materials into foods, beverages, fibers, and other higher value-added products.
Livestock farming
Focuses on the breeding, feeding, and management of domestic animals such as cattle, pigs, and poultry to produce meat, milk, eggs, and other products for human consumption.
Fisheries
Includes the catching and harvesting of marine and inland-water resources, such as fish and shellfish, for food, trade, and, in some cases, industrial use.
Agriculture
Covers the cultivation of land to produce grains, fruits, vegetables, and other crops that serve as a food base, industrial raw material, and support for rural livelihoods.
Fruit and vegetable
Specializes in the production of fresh or processed vegetables and fruits, aimed both at direct consumption and at value chains that include packaging, export, and processing.
About the workshop:
Starting with its 21st edition, the award. Tonalli is designed and created by the multidisciplinary studio Bolster Lab, made up of artists and designers known for their creative freshness, innovative approach, and use of new technologies.
Founded in 2010 as part of the agency Ghost, Bolster Lab has developed creative solutions and experiences for global brands such as Coca-Cola, Cuervo, Warner Bros, Universal, Grupo Bimbo, PepsiCo, Unilever and P&G.
About the artist:
Héctor Falcón, (Sinaloa, 1973).
He is a contemporary artist with an international career that spans painting, sculpture, photography, video and installation. La Esmeralda and with further studies in Japan, his work has been exhibited in leading museums and venues worldwide such as the Guggenheim Museum in New York, the Palais de Tokyo in Paris, and the Museum of Modern Art in Mexico City strengthen the creation and dissemination of contemporary art..